Senior Product Designer a Passion for Gamification ⚡️ and Design Magic

With 7+ years of experience across FinTech, SaaS, and Web & Mobile products, I design experiences that solve complex business and user problems. I've worked with both B2B and B2C products, from customer-facing mobile apps to complex internal platforms, CRM systems, and financial products.

I thrive in ambiguous environments, enjoy turning complexity into simplicity, and love building products from the ground up as much as improving mature systems.

Beyond design, I mentor designers, build strong cross-functional relationships, and help teams align around shared goals. My superpower is communication — I bring people together, create clarity, and make collaboration enjoyable. And yes, I’ll probably break an awkward silence with a joke.

Let's chat!

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Portfolio

Product Design Cases

More projects

• Selected projects

CV

Lead Product Designer

Wildberries

https://apps.apple.com/ru/app/wildberries/id597880187

Nov 2024 - Present

Leading the Transfers & Payments domain within the WB Bank mobile application

• Lead and mentor a team of 3 product designers
• Contributed to opening more than 2 million bank accounts annually
• Increased account-opening conversion by 18.4% through growth experiments and product hypotheses
• Led two major redesigns that improved NPS, brand perception, and key business metrics by over 20%
• Successfully navigated multiple stages of company and team scaling while driving strategic product initiatives
• Designed core banking experiences from scratch, including account opening, transfers, payments, statements, and certificates, helping transform the product from a wallet service into a full-scale digital bank
• Hired and onboarded 4+ designers, established design processes, and improved cross-team collaboration in a fast-growing organization

Senior Product Designer

Wildberries

https://apps.apple.com/ru/app/wildberries/id597880187

May 2024 - Nov 2024

Developing fintech (Wallet&Bank) in a mobile app

• Led and launched the largest redesign of the WB Wallet product, modernizing legacy user experiences
• Became Design Lead for the Wallet product 🎉
• Designed account-opening flows with complex identity verification requirements
• Partnered closely with Product Managers on growth initiatives focused on increasing payment share and product adoption
• Conducted rapid experimentation, A/B testing, user research, and hypothesis validation
• Improved NPS through continuous product optimization and customer-centric design decisions

Senior Product Designer

Blanc Bank

https://blanc.ru/

March 2023 - May 2024 (2+ years)

• Designed financial services and payment products for small business banking
• Created the Overnight investment product, which increased customer account balances by more than 10x within the first week after launch (https://blanc.ru/overnight)
• Designed subscription flows across Web and Mobile platforms, simplifying complex financial concepts into intuitive user experiences
• Built a centralized component and documentation system that improved consistency and alignment across multiple product teams
• 🛠 Related cases

Senior Product Designer

SteamTrader

https://steam-trader.net/en

September 2024 - May 2025 (9 months)

• Led the redesign of a large gaming item trading platform with 23,000 MAU and 667,000 monthly visits
• Reworked key user flows to improve usability, efficiency, and task completion speed
• Introduced separate experiences for beginner and professional traders, reducing complexity for new users while supporting advanced workflows
• Served as the sole designer initially and later hired, mentored, and managed an additional product designer, transitioning into a design leadership role
• 🛠 Related cases

Senior Product Designer

GrabCharge

https://grabcharge.net/

October 2023 - March 2024 (6 months)

• 24 000 registrations in London
• 2 100 DAU, 5 000 MAU
• Launched a utility services mobile application from concept to market launch
• Led product design, art direction, and design management
• Oversaw three major product iterations and collaborated closely with development teams throughout delivery
• Built and maintained the product design system
• 🛠 Related cases