Product designer with a love for gamification ⚡️ and design magic
With over 7 years of experience in FinTech, SaaS, Web&Mobile, Mentor designers. Extrovert, multipotential, gym girl. I like working with both B2B and B2C, with complex back-end interfaces and CRM, financially complex products, solving problems with a high degree of uncertainty.
I know how to work in a team and get the most out of my interactions with people. I have experience in both improving and completely rethinking a product and starting from scratch. My superpower is [communication] - I see the great in people and bring teams together. I'll break up your tense pause with a joke.
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Portfolio
Product Design Cases
More projects
CV
Lead Product Designer
Wildberries
https://apps.apple.com/ru/app/wildberries/id597880187
Nov 2024 - Present
Developing WB Bank in a mobile app, current lead of directions Transfers and Payments
- Manage a design team of 3 people
- Open bank accounts +2 million per year
- Conversion rate +18.4% in account opening due to crazy hypotheses in transfers
- Made 2 major redesigns, increasing NPCs, recognition, and key metrics by +20%
- Experienced a multiple scaling of teams and am developing the bank, but at the same time I am a leader in fintech direction
- Created the main banking flow (opening accounts for individuals, transfers and payments, certificates, etc.) since 0 like all bank from Wallet –> Bank
- Hired more than 4 designers, created design processes, and established communication in a rapidly growing team.
Senior Product Designer
Wildberries
https://apps.apple.com/ru/app/wildberries/id597880187
May 2024 - Nov 2024
Developing fintech (Wallet&Bank) in a mobile app
- Developed and released biggest redesign of the WB Wallet (fight against legacy)
- Became the design leader of the WB Wallet product 🎉
- Designed account opening for individuals with complex verification
- Worked closely with the product manager as a gross designer for the growth of the key metric of the wallet – the share of payments. Hypothesis generation and quick tests, quick launches, ab, and lots of research
- Raised the NPS by several points, every month +1/2 p.p.
Senior Product Designer
Blanc Bank
https://blanc.ru/
March 2023 - May 2024
(2+ years)
- Work in a team of financial services and payments, development of complex banking products
- Developed an Overnight banking product that brought the business a multiple increase in customer account balances in the first week (https://blanc.ru/overnight), + x10 customer account balances
- Created a subscription user flow in the Web&Mobile interface for the service, complex banking terms in 2 actions, focusing on business and marketing goals and customer convenience
- Created a master scripting file in components throughout the application with easy navigation for all team members so that multiple teams in the product worked together and saw the actual product before the sale
- 🛠 Related cases
Senior Product Designer
GrabCharge
https://grabcharge.net/
October 2023 - March 2024
(6 months)
- 24 000 registrations
- 2 100 DAU, 5 000 MAU
- Launch of the mobile UTILITY service application from 0 to the London market (product design, art direction, management). Art direction, marketing and supervising the development of their 3 iterations, led the development stages, developed a design system
- 🛠 Related cases
Senior Product Designer
Sber
http://www.sberbank.ru/ru
November 2022 - March 2023
(4 months)
- Integrated gamification ideas into the product. Created a new design concept for the Reviews section in the SberOnline app
- Developed a feature at the intersection of 2GIS integration about the anonymity of the feedback being sent, which impacted a key product metric
- Product development within the SberOnline application with an audience of 70 million people
- Designing ios/android layouts (product integrated into 2GIS maps, working in conjunction with their development team)
- ⚙️ Responsibilities
- 🛠 Related cases
Product Designer on PardTime
AppEvent
https://appevent.ru/
September 2022-Present
(1 year 7 months)